The Eastern Foods

About Us

Message from the CEO

Welcome to the official website of The Eastern Foods – a subsidiary of Al Noor Rice in Arifwala, Pakistan. With a strong presence in one of the largest rice trading hubs in Pakistan, Al Noor Rice has been a reputable manufacturer of quality rice products for the past two decades; having alliance with such a credible source, The Eastern Foods promises quality and competitiveness. With a strong foundation in rice processing and manufacturing, The Eastern Foods has evolved over time by diversifying its business operations. In 2021, we ventured into rice exports, a milestone achieved through relentless effort and thorough research by our dedicated owners. Today, The Eastern Foods stands proudly as a well-established and respected brand, both in the local markets and international markets. We have invested in building an extensive and essential infrastructure to support our operations. This includes a spacious and well-organized manufacturing unit, as well as a state-of-the-art processing plant equipped with advanced machinery. Our team of experienced and technical staff works tirelessly, ensuring the selection of the finest raw materials and delivering exceptional final products. We are committed to expanding our global clientele and ensuring maximum customer satisfaction. Rice holds a significant place in the agricultural sector of Pakistan, and The Eastern Foods is privileged to contribute to this industry.

Vision

The Eastern Foods aims to be at the forefront of the market as a leader in providing the highest quality products to our worldwide buyers. We strive to build strong and long-lasting relationships with our customers, ensuring their satisfaction and loyalty.
To achieve this, we are committed to constant innovation and the continuous improvement of our work practices. By embracing technological advancements and constantly seeking new ideas, we aim to deliver extraordinary services to our customers.
This approach will enable us to adapt and evolve with the changing needs of the market, positioning us as a trusted and reliable partner. As a proud member of the Rice Exporters Association of Pakistan, we are committed to become one of the largest rice exporters in Pakistan. In addition, we recognize the importance of global food safety requirements and the need for increased agricultural production. We also understand that the introduction of innovations in agricultural production is essential which also plays a vital role in ensuring food safety for both local and the international market.

Get to Know Us

The Best Rice Market

Discover the easternfoods of Quality at The Best Rice Market

Rice is more than just a staple; it’s a nutritional powerhouse. Packed with complex carbohydrates, fiber, and essential minerals, it forms an integral part of a balanced diet. The Best Rice Market ensures that you get not only great taste but also essential nutrients with every serving.

Our Testimonials

What They Say

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5/5

Customer

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5/5

Customer

Our Leadership

ESTEEMED FOUNDERS

Dr Saeed Ahmed Sheikh

(Founder and CEO)
ceo@theeasternfoods.com

Zohaib Ehsan

(Managing Partner)
z.ehsan@theeasternfoods.com
+92-321-1943454

Muhammad Usman Islam

(Managing Partner)
u.islam@theeasternfoods.com
+92-300-6511680

Our Promise

High-Quality Products: Promise to consistently produce and export high-quality rice that meets international standards. We ensure that our products will be delivered as promised and will be free from contaminants which also will satisfy specific quality parameters like grain size, aroma, and taste.

Sustainable Farming Practices: We are 100% committed to ensure environmentally sustainable farming practices, that minimize the negative impact on the environment, conserve natural resources, and promote biodiversity. We also try and implement eco-friendly practices such as energy efficiency, waste reduction, and responsible water usage.

Fair Trade and Ethical Sourcing: We ensure to source our raw materials from farmers who are paid fair prices for their crops and work under safe and ethical conditions. The Eastern Foods encourages supporting local communities and promoting fair trade practices.

Food Quality & Safety: We at The Eastern Foods do not compromise on the integrity of our procedures; to safeguard that the rice production and export methods adhere to strict food safety standards. We follow rigorous quality control measures throughout the production and export process to guarantee the consistency and safety of your products.

Reliable Supply Chain: We guarantee our customers a reliable and consistent supply of our products, both in terms of quantity and delivery schedules. This includes having a robust logistics and distribution networks both locally and globally to ensure the smooth delivery.

Competitive Pricing: The Eastern Foods promises on the excellent quality while competing with the global market prices. We encourage transparency in our product pricing and also promote fair trade practices.

Customer Support: Our customer support is active 24/7 to provide assistance for all our buyers and we promise excellent customer support and responsiveness. We address all customers’ inquiries and concerns promptly yet efficiently.

Compliance with Regulations: Safeguard compliance with all relevant regulations both local and international that governs the standards of rice production, exports, and food safety.

Long-Term Partnerships: We seek to build long-term relationships with all our customers and suppliers based on trust, mutual benefit, and shared values.

Dr Saeed Ahmed Sheikh

(Founder and CEO)

Zohaib Ehsan

(Co-Founder and Managing Partner)

Muhammad Usman Islam

(Partner)

Certificates

Latest News

Work in Progress

Work in Progress

Allhumdullilah, with relentless effort, the warehouse has been completed. Now it will help us to extend our storage space for raw material which will ultimately help us plan better for our production plans. Insh Allah. (10/01/2024) New warehouse for paddy storage under construction with a capacity of storing upto 100000 bags of Paddy Moving on […]

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